Home Marketer Defense Plan

Information
Campaign: Home Marketer Defense Plan
Brand: Timisoreana
Subscribed by Ursus Breweries

Direct mail

coupon

Front:
For each of the hereby coupons you get one free beer.
A special product, that we now bring back to the people of Timisoara, following precisely the same recipe that the old tradition taught us.
We take the beer right off the factory line, before it goes to filtering. We then resist the temptation of following the usual habit (put it in common 50 L barrels), and we majestically place it into special, double-layer, 10 L barrels, that keep it cold and fresh.
Then, right from the barrels, it goes into the pints of the thirsty Timisoara people.
Timisoreana unfiltered.
To today’s people and old times

Back:
First one’s on the house!
Timisoreana unfiltered, back again in Timisoara.
Come and try a special beer and the old times taste, at the Beer Factory Restaurant, Club XXI terrace, Banateana terrace, Tropicala terrace, retro and Nora terrace.

map

Map of the brave Timisoreana Unfiltered drinker.

The most courageous Timisoreana drinkers have figured out the shortest way between all these restaurants and terraces without compromising the least bit on the appropriate velocity required to relish one’s beer – in each place. Any attempt to establish a record will be awarded with a special vintage pint.

Here are the rules: For two Timisoreana Unfiltered beers you get a pint-shaped card printed with the name of the establishment. Gather at least four such cards, glue them on the map and bring us a map completed in any of the six flagged spots.

On your marks! Get set! Another Timisoreana Unfiltered!

Scale:
Before the completion of the tour: 1: 50.000
After the completion of the tour: 1: 100.00

Outdoor

local pride - the road

The First Asphalt Road

In 1895, the people of Timisoara build the first asphalt road in Romania. Such a good beer deserved proper transportation.

Timisoreana. The first brewery in Romania

local pride - newspaper

Newspaper

In 1771, the people of Timisoara were printing the first newspaper in Romania. Inspiration, they had ever since 1718.

Timisoreana. The first brewery in Romania

local pride - Ripensia

Ripensia

In 1934 Ripensia Timisoara was the first team to win The Cup of Romania. Champions at beer we were from 1718.
Timisoreana. The first Romanian brewery.

Unfiltered Beer OOPS - She

Empty, and he does nothing? Take another one, because men prefer full ones!
Timisoreana Unfiltered – For today’s people and for old times’ sake.

Unfiltered Beer OOPS - He 1

She left you?
Common sense says you ought to take another!
Timisoreana Unfiltered – For today’s people and for old times’ sake.

Unfiltered Beer OOPS - He 2

You took it for granted and now she is gone?
Don’t weep, take another!
Timisoreana Unfiltered – For today’s people and for old times’ sake.

Print

Unfiltered Beer - The Lady

Delight Great Mood Charm

Always comes first at social reunions and after every dinner

Timisoreana Unfiltered

For today’s people and for old time’s sake

Unfiltered Beer - The Gentleman

Spetial Ritept
Illustrious beer
Tzais taste
Timisoreana Unfiltered
For todays people and for old times’ sake

Unfiltered Beer - The Brewer

Great Beer,

It’s fresh and tasty all the time Just swell to buy a turn for everybody

Timisoreana Unfiltered
For today’s people and for old times sak

Local Pride - Bega

Local Pride: The Bega Canal

In 1728 the Bega Canal is set up.
Another proof that Timisoara people knew what to do with water.

Timisoreana. Since 1718

Local Pride - Opera House

Local Pride : The first Opera

In 1875, the first opera theater in Romania opens at Timisoara.
A new place for masterpieces, after the Timisoreana brewery.

The first brewery in Romania

Local Pride - Strauss

Local Pride : Johann Strauss junior

In 1847, Johann Strauss junior gives his first concert outside Vienna, in the court of the Timisoreana brewery.
Apparently he knew about good beer also, not just about music.

The first brewery in Romania

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