AquaCarpatica - Homeland of Mineral Waters
Information
Public Case Summary
Campaign: Homeland of Mineral Waters
Brand: Aqua Carpatica
Client: Valvis Holding
Lead Agency: Cohn & Jansen WT
Contributing Agencies: TPS Engage | Media Investment
Public Case Summary:
To reach new target consumers, Aqua Carpatica launched a ”national brand” initiative: ”Romania, The Homeland of Mineral Waters”, to help Romanians prove themselves in the eyes of the world.
The campaign generated a lot of awareness, the sales increased and MS leadership was secured.
Creative Reel
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