UniCredit Bank - How to Business2CreativeBusiness
Campaign: How to Business2CreativeBusiness
Brand: UniCredit Bank
Client: UniCredit Bank România
Submitted by: Graffiti PR
Contributing agencies: Screen Native, Mediacom, Exact Business Solution
Background/objectives:
On a saturated market with no room for product differentiation, UniCredit Bank (5th in RO/BNR’16) aimed bold: create shared value and business growth with a sector seen as “just too risky” for banks but “oh so sexy” for economies: Creative Industries.
Strategy:
Become The Bank of Creative Minds by developing a platform to: empower creative entrepreneurs by preparing them to receive financial/banking support and enable business potential by offering a new financial product tailored to creative businesses’ needs.
Results:
Sold 500%KPI Creative Financial Packs, became 4th bank in RO/ actives’ volume (internal measurement Q32017)
Radio
Outdoor
Press
Online
Call to Action - Digital Video
Social Media
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