iCredit - Leaping to the big leagues

From a dormant brand into an agile contender.After a decade of dormancy among smaller competitors, iCredit revitalized its strategy and swiftly neared the popularity of the industry titan, Provident. On leaner budgets than Provident and armed with a communication strategy infused with Romanian wit, iCredit succeeded to gain by 2020-2023: x6 spontaneous awareness, +25% YoY revenue growth, 98% likeability score in a very transactional industry.