Coca-Cola Zero Sugar - Inna Music Cans Album
Information
Campaign: Inna Music Cans Album
Brand: Coca-Cola Zero Sugar
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Background/Objectives
Strategy
Results
Background/objectives:
The objective was to combine the equity of the Coca-Cola Zero Sugar and Inna’s, the most famous Romanian artists, to create an ownable and memorable brand experience across touchpoints, that helped to make the brand relevant for the target audience.
Strategy:
Music and technology enabled Coca-Cola Zero Sugar to create a new entertainment media channel, by unlocking a surprising experience by scanning its cans with Shazam mobile app.
Results:
The Music Cans Album campaign rapidly became a full-blown music and taste sensation and increased sales for the cans.
OOH
Subway
Point of Purchase
Digital
