Kaufland - Kaufland Dance Talk

Together with the ANSR (Romanian Deaf National Association), Kaufland launched #KauflandDanceTalk, the first TikTok recruitment campaign tailored to the Deaf Community.
This pioneering initiative became the No. 1 TikTok content in the retail category, reaching 20M total views and 6.5M unique views. Moreover, it triggered a 20% increase in job applications from the Deaf Community to Kaufland, alongside an impressive 89% Diversity & Inclusion rate as a Top Employer.
#KauflandDanceTalk sets a benchmark for employers, showcasing how authentic and inclusive content can shape a strong brand reputation.