KFC - KFC BOOSTER – LIMITED EDITION
Information
Campaign: KFC Booster – Limited Edition
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Background/Objectives
Strategy
Results
Background/objectives:
With the burger category growing in the fast food market, KFC saw an opportunity to balance its dependency on a limited number of products and recruit from our competitor.
Strategy:
KFC introduces the first Limited Edition sandwich that teens can actually afford: The Booster Limited Edition sandwich.
Results:
We managed double digits increase in sales, lifted the sandwich category in the sales mix and we differentiated from the competitor in terms of setting the trends and favorite restaurant, in a year when McDonald’s was celebrating its most iconic burgers.
TV
OOH
Digital
