KFC - KFC Boxmaster - Friendzone
Information
Campaign: KFC Boxmaster - Friendzone
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Background/Objectives
Strategy
Results
Background/objectives:
BoxMaster was a new KFC product introduced and communicated mainly through a 4-episode branded content series.
Strategy:
The product attributes and the target's interests were connected through a sharp observation and simple insight: you would not eat a Boxmaster in the presence of someone you want to be with. And if you do, you're probably friendzoning that person.
Results:
Both the branded content and the sales objectives were exceeded by large margins. The campaign was engaging and talked about, the brand usage indicators increased and the brand love matched the all-time high.
Radio
OOH
Digital
