KFC - Kfc Xmas Bucket – When Mom Allows
Information
Campaign: KFC Xmas Bucket – When Mom Allows
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Background/Objectives
Strategy
Results
Background/objectives:
KFC wanted to increase sales of its iconic bucket during Christmas. We had to fight the higher media investment of competitors and the seasonal consumer preference for home-cooked food.
Strategy:
You don’t want to upset your mom on Christmas. This Christmas come and get your KFC Christmas Bucket, but only when mum allows you to.
Results:
The biggest sales increase for the holiday season in KFC’s history, with double digit growth and we beat McDonalds in the ‘meaningful brand’ battle.
TV
OOH
Digital
