KFC - Killer Discounts
Campaign: Killer Discounts
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agencies: UM România, Golin
Public Case Summary:
Killer Discounts was an interactive, immersive activation taking place directly in Fortnite: one of the most popular battle-royale games. It further expanded KFC’s strategy in entertainment, reaching a strategic community, hard to reach and engage by classic advertising. The campaign mechanics didn’t disrupt the game dynamics but complemented them. Gamers hunted popular streamers, which had an in-game alias equivalent to the discount offered if eliminated. The experience reached #7 in YouTube’s top-trending videos, with 3-times more views than the Romanian eSports League final and with more than 11,000 players signing-up.
Team: Ioana Zamfir // Executive Creative Director MRM // McCann România, Simona Suman // Executive Creative Director MRM // McCann România, Andrei Bălan // Head of Digital Strategy MRM // McCann România, Laura Belc // Group Creative Director MRM // McCann România, Andrei Florian // Sr Strategy Planner McCann Worldgroup România, Ionuţ Raicu // Art Director, Mădălina Pop // Copywriter, Adina Stănescu // Group Creative Director.
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