KFC - Killer Discounts

Public Case Summary

Campaign: Killer Discounts
Brand: KFC
Lead Agency: McCann Worldgroup România
Contributing Agency: UM România, Golin

Public Case Summary:
KFC Killer Discounts was an interactive, immersive brand experience that happened directly in Fortnite: one of the most popular battle-royale games. It further expanded KFC’s strategy in entertainment, reaching a strategic target, hard to reach and engage by classic advertising. Gamers hunted popular streamers, which had an in-game alias equivalent to the discount offered if eliminated. The experience reached #7 in YouTube’s gaming top-trending videos, and fully involved the product, increasing brand meaningfulness’ scores (+40-points vs competitor) and +14% consumption frequency.

Team: Simona Suman // Executive Creative Director MRM // McCann România, Ioana Zamfir // Executive Creative Director MRM // McCann România, Laura Belc // Group Creative Director MRM //
McCann România, Andrei Bălan // Head of Digital Strategy MRM // McCann România, Adina Stănescu // Group Creative Director, Ionuţ Raicu // Art Director, Mădălina Pop // Copywriter

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