Timişoreana - La Cârciuma de la Drum

Information

Campaign: La Cârciuma de la Drum
Client: Ursus Breweries
Brand: Timişoreana
Submitted by: GMP Advertising

Background/Objectives

Strategy

Results

Background/objectives:

In a tough summer battle against brands’ tactical weapons, 300-years-young Timisoreana aimed to grow brand equity and defend market shares

Strategy:

Timisoreana gave a new spin on the tradition of having fun with friends and family, in a piece of pop culture: a song and its video as the backbone of the campaign.

Results:

Timisoreana’s bet to create a popular branded content proved to be a success beyond the ambitious expectations on all levels: brand equity reached an all-time high and market shares increased.