Netflix - La Casa de Papel Season 3 - The ‘Bella Ciao’ Live Stunt
Campaign: La Casa de Papel Season 3 - The ‘Bella Ciao’ Live Stunt
Brand: Netflix
Client: Netflix
Lead Agency: Jazz Communication
Contributing Agency: MSL The Practice România
Public Case Summary:
One of the first marketing campaigns for Netflix in 2019 aimed to build reach & engage new audiences by creating a pop culture moment around La Casa de Papel. The idea: to make a music hit out of La Casa de Papel’s anthem, Bella Ciao, creating a local version of the song performed by Delia in a live stunt in front of NBR. The stunt created a brand experience that generated millions in organic reach in less than 14 days.
Team: Tomek Ebbig, Marketing Director, CEE & Russia - Netflix // Daniela Marin, Communication Director - MSL The Practice Romania // Camelia Eremia, Client Service Director - MSL The Practice Romania // Katarzyna Zagol, Creative Producer - Netflix // Lucja Dzierzak, Editorial Manager CEE - Netflix // Valentin Suciu, Creative Partner - Jazz Communication // Alecsandra Roman, Head of Strategy - Jazz Communication // Alexandra Mihus, Group Account Director - Jazz Communication // Arina Lazar, Account Manager - Jazz Communication // Andreea Cartu, Head of Social Media - Netflix.
Creative Reel
Images of Creative Work
Live stunt with Delia
Delia's post on Instagram
