Lay's - Lay's - The Duel
Information
Campaign: Lay's - The Duel
Client: PepsiCo România
Brand: Lay's
Entrant Agency: Graffiti BBDO
Second Agency: Jazz
Third Agency: Caan Media
Media Agency: OMD
TV
The Duel Launch
Vote for Puya
Vote for Cabral
Online
Viral Video - Cabral's Wife
Viral Video - Playing Darts
Website
Outdoor / POP
Lays_Instore merchandizing
Pop Signage&Displays - Poster
Pop Signage&Displays - Stand
Other
Packaging
