Libresse Romania - Let the #StoriesInsideUs be heard!

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Public Case Summary
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Campaign: Let the #StoriesInsideUs be heard!
Brand: Libresse România
Client: ESSITY România
Lead Agencies: Xperience Media Lab & OMNIPERFORM Agency
Contributing Agencies: Zenith România | ACTIV AD

Public Case Summary:
Libresse has disrupted itself to entirely reshaping its purpose towards a holistic approach and courageous positioning within the feminine care industry. By focusing on conversation and long-term community engagement, our communication efforts brought a 4,6X increase in engagement, reached 96% of total audience while also increasing the frequency. Our case proved that moving from product-focused to story and empowering women to have the courage to talk about their challenges, their stories and their feminine care issues we had a 13% increase in value, after 5 years full of challenges.

Team: Alina Gheorghe // Managing Partner Xperience Media Lab, Adrian Enache // CEO/Co-Founder OMNIPERFORM Agency, Mădălina Stroescu // Group Account Director OMNIPERFORM Agency, Cristina Stroescu // Digital Performance Specialist OMNIPERFORM Agency, Ruxandra Marcu // Senior Copywriter OMNIPERFORM Agency, Ştefan Sima // Senior Art Director OMNIPERFORM Agency, Diana Fulga // SEE Digital Marketing Manager ESSITY ROMÂNIA, Gabriela Tutui // Media Client Manager ZENITH ROMÂNIA, Simona Dobrică // Senior Communications Planner ZENITH ROMÂNIA, Andreea Stanciu // Digital Client Manager ZENITH ROMÂNIA, Cristian Gaspar // Senior Performance Specialist ZENITH ROMÂNIA, Ştefan Rogojinaru // Programmatic Specialist ZENITH ROMÂNIA, Georgian Zavoianu // Performance Specialist ZENITH ROMÂNIA, Robert Lincu // Precision Specialist ZENITH ROMÂNIA, Irina Dragomir // Client Service Manager ACTIV AD, Alexandra Dinovici // SEE Libresse Marketing Manager , Olivia Staicu // ROBG Libresse Brand Manager

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