Dăruiește Viață NGO - Life Hangs by a Thread of Hair
Information
Campaign: Life Hangs by a Thread of Hair
Brand: Dăruiește Viață NGO
Client: Dăruiește Viață NGO
Submitted by: Ogilvy Group România
Background/Objectives
Strategy
Results
Background/objectives:
This case describes how Daruieste Viata NGO created a campaign that used the realities of cancer, in order to increase with 20% the number of donors.
Strategy:
We decided to use a thread of hair to tell the story of these children. In Romania, their life is unfortunately hanging on a thread. This approach made Millennials acknowledge the realities of sick cancer children and encourage them to act.
Results:
We managed to convince 65.886 people to donate 4 euro for the cause increasing donations with 44% compared with the past three years.
Digital
