Regina Maria - Listen To Your Body
Campaign: Listen To Your Body
Brand: Regina Maria
Client: Regina Maria
Lead Agency: CAP
Contributing Agencies: Media-tique
Public Case Summary:
Under the new reality of the pandemic that inhibited the already low preventive healthcare behavior of the Romanian culture, with a lower communication budget than its key competitor (the market leader), Regina Maria needed to overturn a descending trend of traffic in its polyclinics and to increase brand indicators. It also had to overcome the perception of being an expensive, premium brand. Despite these obstacles, a campaign built on relevant insights and creativity increased usage and brand indicators to record levels, helping Regina Maria gain market leadership.
Team: Codin Caradimu // Creative Partner CAP, Marius Aldea // Copywriter CAP, Attila Hun // Senior Art Director CAP, Laurentiu Lupu // Art Director CAP, Catalin Rulea // Senior Art Director CAP, Sanziana Serbanescu // Account Director CAP , Cristina Purcarea Managing Partner CAP, Greta Redeleanu // Marketing Director Regina Maria, Cristiana Vago // Communication Manager Regina Maria, Alina Bacalu // Head of Corporate Communication Regina Maria, Raluca Stincescu // Jr Digital Marketing Specialist Regina Maria, Andreea Laca // Outpatient Brand Manager Regina Maria, Raluca Stoica // Laboratory&Imaging Brand Manager Regina Maria, Lavinia Buzi // Head of Buying Media-tique
Creative Reel
Images of Creative Work
Website Banner 1
Website Banner 2
OOH 1
OOH 2
Subway Ad
