Mastercard - Live the new priceless NCP
Campaign: Live the new priceless NCP
Brand: MASTERCARD
Client: MASTERCARD
Lead Agency: McCann Worldgroup România
Contributing Agencies: Golin | CaratRomânia
Public Case Summary:
Low financial education affects payment solution companies in Romania, as it is not only about how many cards there are in the market, but how often do people actually use them.
Mastercard, with its Priceless DNA, needed to convince people to use their card more often, positioning it as an enabler of meaningful experiences, when life seemed to be put on hold.
Team: Dragoş Vintu // Business Lead McCann Worldgroup România, Andreea Nitu // Account Manager McCann Worldgroup România, Cătălin Dobre // Chief Creative Officer McCann Worldgroup România, Anne Scheep // Senior Brand Experience Planner McCann Worldgroup România, Costin Bogdan // Executive Creative Director McCann Worldgroup România, Andrei Florian // Senior Strategic Planner McCann Worldgroup România, Lucian Cernat // Group Creative Director McCann Worldgroup România, Karla Georgescu // Senior Art Director McCann Worldgroup România, Olivia Spanu // Senior Copywriter McCann Worldgroup România, Andrei Mihailescu // Senior Copywriter McCann Worldgroup România, Lucia Rusu // Jr. Account Manager McCann Worldgroup România, Sabina Popa // Senior Art Director McCann Worldgroup România, Anca Tinica // Senior Account Manager McCann Worldgroup România, Mădălina Anghel // Senior Account Manager MRM // McCann România, Andreea Sofrone // Group Account Director MRM // McCann România, Cristina Tigau // Digital Lead Carat România, Cristian Costache // Media Client Lead Carat România, Marina Constanda // Project Director Golin România, Raluca Nicolaescu // Marketing Director Romania MASTERCARD
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