Press One - Long Live the Neighbor’s Goat!
Information
Campaign: Long Live the Neighbor’s Goat!
Brand: Press One
Client: Press One
Submitted by: GMP+WEBSTYLER
Background/Objectives
Strategy
Results
Background/objectives:
PressOne wanted to create a communication platform with national impact to tackle one of the biggest barriers in the development of the Romanian society, envy.
Strategy:
Provoke the negative status quo of the most specified saying that defines Romanians, ‘May the neighbor’s goat die!’, by reverting it into a new one that would stand for a positive cause:
‘Long Live the neighbor’s goat!’
Results:
The campaign’s estimated reach was of 12.8 million people surpassing the objective by 55% and engaged more than 70 brands to support it, transforming it into a movement.
OOH
Digital
Other
