Automobil Clubul Român - Mr. Bear Driver
Information
Campaign: Mr. Bear Driver
Client: Automobil Clubul Român
Brand: Automobil Clubul Român
Submitted by: Publicis România/Publicis One & NURUN
Background/Objectives
Strategy
Results
Background/objectives:
For 113 years, ACR has been fighting to improve the safety of Romanian roads as our country has the highest number of accident-related deaths in Europe.
Strategy:
Instead of talking directly to drivers, we talked to the passengers instead – more precisely, the driver’s children, through “Mr Bear Driver”, a GPS-connected mobile game that warned the children if mommy or daddy were speeding.
Results:
We got over 680K eur in earned media and reached almost 9 million people. Our app became the most downloaded app in Games and Educational categories in App Store.
INTERNET
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SOCIAL MEDIA
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ACR_Mr Bear Driver game_social media 2
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