Automobil Clubul Român - Mr. Bear Driver

Information

Campaign: Mr. Bear Driver
Client: Automobil Clubul Român
Brand: Automobil Clubul Român
Submitted by: Publicis România/Publicis One & NURUN

Background/Objectives
Strategy
Results

Background/objectives:

For 113 years, ACR has been fighting to improve the safety of Romanian roads as our country has the highest number of accident-related deaths in Europe.

Strategy:

Instead of talking directly to drivers, we talked to the passengers instead – more precisely, the driver’s children, through “Mr Bear Driver”, a GPS-connected mobile game that warned the children if mommy or daddy were speeding.

Results:

We got over 680K eur in earned media and reached almost 9 million people. Our app became the most downloaded app in Games and Educational categories in App Store.

INTERNET

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SOCIAL MEDIA

ACR_Mr Bear Driver game_social media 1

ACR_Mr Bear Driver game_social media 2

ACR_Mr Bear Driver game_social media 3

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