KFC - Mum's Christmas Bucket

Information

Campaign: Mum's Christmas Bucket
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Contributing agencies: MRM//MCCANN ROMANIA, UM ROMANIA, Golin

Background/Objectives
Strategy
Results

Background/objectives:
KFC wanted to promote its most expensive product, the bucket, during the most spending spree period
of the year - Christmas, fighting competitors, people’s seasonal spending habits and their traditional cultural representations of holiday foods.

Strategy:
We shifted the focus to moms and came out with the special Christmas bucket: freshly prepared and cooked by moms working at KFC. So “you can’t escape your mum even at KFC”.

Results:
KFC registered historic value sales for the holiday season, and won a meaningful brand battle with its main competitor.

TV

TV Commercial

Internet Advertising

Interscroller

Landing Page

OOH & Point-of-Purchase

Trayliner

Table Tent

OOH

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