Napolact Sana, from the goodness of Ardeal


Client: Friesland Campina
Brand: Napolact
Entrant Agency: Propaganda
Second Agency: SeniorHyper
Media Agency: UM România


Being the 1st in sales value and the 3rd one in volume, Napolact wanted to raise sales for the sana range, so that the brand could get the leadership in MS top 3 sana brands both in value and volume.

Communicate the refreshing Napolact Sana cu Fructe in a national TV campaign and use tactical actions in store to push sales for the entire sana range.

Napolact got the absolute leadership in sana segment, both in volume and value, and brought growth for the entire drinkable yogurt portfolio.

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