Unisol - Natural, without compromises
Information
Campaign: Natural, without compromises
Brand: Unisol
Client: Bunge România
Submitted by: Cohn & Jansen JWT
Contributing Agencies: OMD Romania, Rogalski Damaschin, Atelieru de internet
Background/Objectives
Strategy
Results
Background/objectives:
In a market ruled by low prices, Unisol had to come up with an added value to get out of the clutter, raise its sales and win market share, without lowering the price.
Strategy:
Even if it’s great to bend the rules in other home matters,
there are no compromises to be made when it comes to food & natural ingredients.
Results:
Unisol raised its awareness, its sales and got its highest historical shares in the past 3 years, reaching the Top 3, by the end of the campaign.
TV
Internet
In-store POSM
