Orange - Network

Information
Public Case Summary
Team

Campaign: NETWORK
Brand: ORANGE
Client: Orange România
Lead Agency: Publicis România
Contributing Agency: Initiative Media România

Public Case Summary:
Orange was losing leadership on the most important driver for clients to join or leave telco providers: the network quality. To win back the first position in network perception, we had to prove superiority in a way that would bring people closer to what mattered to them. As people were struggling to regain the freedom to enjoy life as they wanted it, we showed how only a great network could enable them to enjoy their passions and their work again, being fee to do whatever they wanted, wherever they went.

Team: Cristian Anton // Art Director Publicis România, Camelia Efrimov // AV Production Lead Publicis România, Mihaela Neatu // Copywriter Publicis România, Alina Vija // Senior Account Manager Publicis România, Sebastian Mogos // Digital Client Manager Publicis România, Raluca Kovacs // Chief Strategy Officer Publicis România, Alexandru Negoescu // Group Creative Director Publicis România, Alexandru Tofan // Digital Art Director Publicis România, Elis Iaia // Head of Digital Strategy Publicis România, Daniel Raicea // Deputy Director Publicis România, Silviu Nedelschi // Executive Creative Director Publicis România, Marius Farcasanu // Web Graphic Designer Publicis România, Anca Stancov // Media Specialist Orange România, Loredana Jucan // Communication Specialist Orange România, Crina Chiru // Consumer Communication Manager Orange România, Mirela Bosoi // Head of Brand and Communication Orange România, Alina Gruianu // Account Director & Head of Unit Initiative Media România, Andreea Corbos // Account Manager Initiative Media România

Creative Reel

Images of Creative Work

Key Visual 1

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