Engie Romania - New Beginnings

Public Case Summary

Campaign: New Beginnings
Brand: ENGIE România
Client: ENGIE România
Lead Agency: Cheil Centrade
Contributing Agencies: Chainsaw Studio | Cyclop Film | United Media Services

Public Case Summary:
As the energy market was liberalized in Romania opening it up to new price-oriented energy brokers, ENGIE had to demonstrate that quality of service and quality of brand can really make a difference. In the lockdown context, up-market white collar consumers (who are the most mobile in the energy market) turned their home into an all-purpose place: living space, working space, school. And they needed a lot of energy to power this transformation. ENGIE set out to become the brand that can provide that energy for a New Beginning.

Team: Victor Trifan // Art Director Cheil Centrade, Bogdan Popescu // Art Director Cheil Centrade, Corneliu Radu // Copywriter Cheil Centrade, Maria Trepcea // Group Account Director Cheil Centrade, Mihai Gongu // ECD SEE Cheil Centrade, Alexandru Roșca // Group Creative Director Cheil Centrade, Alina Zaharescu // Group Creative Director Cheil Centrade, Monica Garbur // AV producer Cheil Centrade, Carmen Miruță // Client Service Director Cheil Centrade, Mara Grigorescu // Account Director Cheil Centrade, Amalia Anghel // Head of Corporate Communication ENGIE, Loredana Modoran // Project Manager ENGIE, Ramona Sărărescu // Project Manager ENGIE, Andreea Ionescu // Coordonator Comunicare Internă ENGIE, Iulian Moga // Director Cyclop Film, Marius Bucur // Producer Cyclop Film, Vitalie Brega // Photographer Cyclop Film, Adi Bulboacă // Videographer Cyclop Film, Silvia Matei // Image Editor Chainsaw Studio, Hasan Nasser // Sound Editor Chainsaw Studio

Creative Reel

Images of Creative Work

Key Visual E-mobility

Key Visual Energy

Key Visual Gas

Key Visual Green Bill

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