Engie Romania - New Beginnings
Campaign: New Beginnings
Brand: ENGIE România
Client: ENGIE România
Lead Agency: Cheil Centrade
Contributing Agencies: Chainsaw Studio | Cyclop Film | United Media Services
Public Case Summary:
As the energy market was liberalized in Romania opening it up to new price-oriented energy brokers, ENGIE had to demonstrate that quality of service and quality of brand can really make a difference. In the lockdown context, up-market white collar consumers (who are the most mobile in the energy market) turned their home into an all-purpose place: living space, working space, school. And they needed a lot of energy to power this transformation. ENGIE set out to become the brand that can provide that energy for a New Beginning.
Team: Victor Trifan // Art Director Cheil Centrade, Bogdan Popescu // Art Director Cheil Centrade, Corneliu Radu // Copywriter Cheil Centrade, Maria Trepcea // Group Account Director Cheil Centrade, Mihai Gongu // ECD SEE Cheil Centrade, Alexandru Roșca // Group Creative Director Cheil Centrade, Alina Zaharescu // Group Creative Director Cheil Centrade, Monica Garbur // AV producer Cheil Centrade, Carmen Miruță // Client Service Director Cheil Centrade, Mara Grigorescu // Account Director Cheil Centrade, Amalia Anghel // Head of Corporate Communication ENGIE, Loredana Modoran // Project Manager ENGIE, Ramona Sărărescu // Project Manager ENGIE, Andreea Ionescu // Coordonator Comunicare Internă ENGIE, Iulian Moga // Director Cyclop Film, Marius Bucur // Producer Cyclop Film, Vitalie Brega // Photographer Cyclop Film, Adi Bulboacă // Videographer Cyclop Film, Silvia Matei // Image Editor Chainsaw Studio, Hasan Nasser // Sound Editor Chainsaw Studio
Creative Reel
Images of Creative Work
Key Visual E-mobility
Key Visual Energy
Key Visual Gas
Key Visual Green Bill
Key Visual Online
Key Visual Services
