Samsung - Next Top Galaxy Idol

Public Case Summary

Campaign: Next Top Galaxy Idol
Brand: Samsung
Client: Samsung Electronics România
Lead Agency: Cheil Centrade

Public Case Summary:
To launch its K-POP themed limited edition smartphone in Romania, Samsung built on the insight that K-POP fans (#ArmyRomania) are enthusiastic performers themselves. By creating the first ever Romanian K-POP Idol Talent Show entirely on Instagram we offered local K-POP fans the scene and the audience they craved and deserved. The enthusiasm and energy of #ArmyRomania set Instagram alight with original content and heated contest helping our limited edition K-POPsmartphone move from the shelves in the process.

Team: Roxana Niță // Group Creative Director Cheil Centrade, Robert Ghiță // Copywriter Cheil Centrade, Cătălin Ancoreanu // Art Director Cheil Centrade, Mihai Gongu // Executive Creative Director Cheil Centrade, Petruța Ciuică // Social Media Coordinator Cheil Centrade, Alina Miu // Account Manager Cheil Centrade, Gabriela Nanu // Business Director SEE Cheil Centrade, Ioana Sigarteu // Corporate Communication Manager SAMSUNG ROMÂNIA, Corina Enache // Social Media Specialist SAMSUNG ROMÂNIA, Simona Panait // Marketing Director SAMSUNG ROMÂNIA.

Creative Reel

Images of Creative Work

Key Visual

Instagram Entries

Instagram Polls

Video Promo

Click to access the login or register cheese