Pizza Hut - No Keyboard
Information
Campaign: No Keyboard
Brand: Pizza Hut
Client: American Restaurants
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Third Agency: Golin
Media Agency: UM România
Background/Objectives
Strategy
Results
Background/objectives: Create the first ever local image campaign in order to revive the sales of Pizza Hut.
Strategy: We realized people don’t enjoy their meals as they used to, due to their hectic lifestyle. So we created the Detastaturizarea (No-Keyboard) movement, to resurrect the appetite for eating like a human being, in a restaurant, with friends, and not in front of the computer.
Results: 14.7% sales value increase vs. last year and sustained growth in the following months.
TV
Hutline
Intro
Selfie
Online
Banner Doublesky
Campaign website
Facebook post
Outdoor
Ooh ambient
Ooh elevator
Place mat
