Pizza Hut - No Keyboard

Information

Campaign: No Keyboard
Brand: Pizza Hut
Client: American Restaurants
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Third Agency: Golin
Media Agency: UM România

Background/Objectives

Strategy

Results

Background/objectives: Create the first ever local image campaign in order to revive the sales of Pizza Hut.

Strategy: We realized people don’t enjoy their meals as they used to, due to their hectic lifestyle. So we created the Detastaturizarea (No-Keyboard) movement, to resurrect the appetite for eating like a human being, in a restaurant, with friends, and not in front of the computer.

Results: 14.7% sales value increase vs. last year and sustained growth in the following months.