Telekom - No Romanian Left Behind
Campaign: No Romanian Left Behind
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Background/objectives:
Trigger interest & consideration for Telekom’s unlimited 4G net offers among youngsters,
but to do in a way that would not trigger their Skip Ad reflex.
Strategy:
A “Trojan-horse” strategy: we delivered our brand message through the epic journey of Deliric taking our Unlimited 4G product to the less known Romania from the United States of America,
where having internet can cost up to 150 dollars / month.
The American Romania became not only the subject of an entertaining piece of content, it also validated Telekom’s offer through a direct comparison between the quality, affordable internet of our Romania vs. USA Romania’s.
Results:
A successful brand building campaign – all campaign objectives achieved and surpassed.
Digital
OOH
