5 to go - #NotJustMondays

Public Case Summary:
Starbucks started a big outdoor campaign: special promotion on Mondays which directly approached our core value proposition: 5 lei coffee.

In the heart of Bucharest we placed our message #notjustmondays right under a huge Starbucks mesh, on a Tuesday.

One message, one day. This brought us organic +500k reactions, 3M reach on social media, +20% fanbase, +30% next day sales, +200% franchise requests 2019 vs 2018.

#notjustmondays became a driver for the brand and the platform for many campaigns that followed.