5 to go - #NotJustMondays
Information
Public Case Summary
Campaign: #NotJustMondays
Brand: 5 to go
Client: 5 to go
Lead Agency: The Onion Media
Public Case Summary:
Starbucks started a big outdoor campaign: special promotion on Mondays which directly approached our core value proposition: 5 lei coffee.
In the heart of Bucharest we placed our message #notjustmondays right under a huge Starbucks mesh, on a Tuesday.
One message, one day. This brought us organic +500k reactions, 3M reach on social media, +20% fanbase, +30% next day sales, +200% franchise requests 2019 vs 2018.
#notjustmondays became a driver for the brand and the platform for many campaigns that followed.
Creative Reel
Images of Creative Work
OOH

Instagram post

OOH
