OLX - NO TWO JOBS ARE THE SAME
Campaign: OLX - NO TWO JOBS ARE THE SAME
Brand: OLX Jobs
Client: OLX Group
Lead Agency: Publicis România
Public Case Summary:
In 2019 Romania went through its first employee crisis. Employers couldn't recruit employees as effective not even on specialized job-ads websites like ejobs.ro & bestjobs.ro.
OLX realized that the power-balance has shifted between employers and candidates and the candidates now had the power, on top of that - OLX was the only platform where candidates called employers and not the other way around.
The power balance had shifted and OLX was the only platform designed for this change, so the campaign was: Choose the job that's right for you.
Team: Miruna Baias, Brand Strategist - Publicis Romania // Camelia Efrimov, Production Manager - Publicis Romania // Mihnea Gheorghiță, Copywriter - Publicis Romania // Gabriel Gherca, Group Creative Director - Publicis Romania // Alexandru Deaconu, Art Director - Publicis Romania // Romulus Petcan, Group Creative Director - Publicis Romania // Roxana Niculae, Client Manager - Publicis Romania // Ioana Mihai, Senior Brand Strategist - Publicis Romania // Catalin Albu, Client Service Director - Publicis Romania // Cristina Sauciuc, Brand Manager - OLX Group // Paul Neagoe, Head of OLX.ro - OLX Group // Roxana Bularca, Digital Client Manager - Publicis Romania // Ema Ionescu, Client Lead - Publicis Romania // Cosmin Anghel, Copywriter - Publicis Romania.
Creative Reel
Images of Creative Work
