UniCredit Consumer Finance - Personal Achievements Loan
Campaign: Personal Achievements Loan
Client: UniCredit Țiriac Bank
Brand: UniCredit Consumer Finance
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: Mediacom
Background/objectives: Personal loans is a wide market with strong competitors and similar products. UCFIN needed to regain people’s trust in personal loans and drive differentiation and interest by manifesting empathy with people’s real life.
Strategy: We repositioned the idea of credit from liability, to a tool for achievement, and unblocked people’s fearful mindset.
Results: The repositioning from “personal needs loan” to “personal achievement loan” brought a 50% increase in market share, a boost of applications almost doubled versus previous months and tripled versus the same period in the previous year.
TV
Personal Achievements Loan Manifesto
The Couple
The Mechanic
Outdoor
Personal Accomplishments Loan Trade
Trade Poster
Online
Web Banner 1
Web Banner 2
Web Banner 3
