Pizza Hut – Repositioning – A Little Crazier. Just a Little
Information
Campaign: Pizza Hut – Repositioning – A Little Crazier. Just a Little
Brand: Pizza Hut
Client: American Restaurant System
Submitted by: McCann Worldgroup România
Background/Objectives
Strategy
Results
Background/objectives:
Reverse the negative trend of the Pizza Hut sales from the last 3 years with a repositioning campaign, a new menu and new restaurant experience.
Strategy:
Develop a new communication platform and promote the new menu by focusing on the comfort zone of Romanians – something new and crazy, but just a little bit!
Results:
With the New Pizza Hut communication platform, we managed to turn around the sales of the brand and to deliver the best image indicators in the history of the brand!
TV
Radio
OOH
Digital
