PLANT LINE - PLANT LINE LAUNCH

Information
Public Case Summary
Team
Campaign: PLANT LINE LAUNCH
Brand: Plant Line
Client: Unilever South Central Europe
Lead Agency: THE CIRCUS
Contributing Agencies: MINDSHARE ROMÂNIA | IMAGE PR | The Hub Partners

Public Case Summary:
Phytotherapy-based Plant Line by Unilever is a new brand and at the same time an innovative value proposition for the low & medium segment on the Romanian beauty market. The first year closed with all objectives checked or overachieved. Beyond numbers, this launch also had a deep internal corporate impact because Unilever managed to turn its vision into market reality

Team: Adina Enache, Brand Manager Face & Skin Care - Unilever South Central Europe // Flavia Popescu, Art Director - THE CIRCUS // Elena Scobeniuc, Account Executive - THE CIRCUS // Luminita Gidea, Home & Personal Care Transformation Project Manager - Unilever South Central Europe // Cristina Ionescu, Group Account Director - MINDSHARE ROMANIA // Monica Tamas, Marketing and Business Division Leader South Central Europe - Unilever South Central Europe // Ramona Voicu, Account Manager Client Leadership - MINDSHARE ROMANIA // Dinu Panescu, Founder & Creative Director - THE CIRCUS // Ioana Gheorghita, Freelance Brand Strategist - THE CIRCUS // Lavinia Goia, Digital Connections Manager - MINDSHARE ROMANIA // Amalia Necula, Digital Connections Planner - MINDSHARE ROMANIA // Mona Dadu, Social Media Manager - THE CIRCUS // Iulia Tanase, Managing Partner Image PR - IMAGE PR // Eugenia Marcu, Category & Channel Development Manager Beauty & Personal Care - Unilever South Central Europe // Larisa Minune, Account Executive - IMAGE PR // Andreea Dicu, Category & Channel Development Operational Manager Beauty & Personal Care - Unilever South Central Europe // Radu Tinc, Art Director - THE CIRCUS // Cristina Moraru, Category Manager Skin Cleansing, Skin Care & Hair - Unilever South Central Europe // Anca Sangeorzan-Branzea, Digital Category Manager BPC - Unilever South Central Europe // Florin Dulgheru, Managing Partner - The Hub Partners.

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