Provident - Provident signs for responsible lending
Campaign: Provident signs for responsible lending
Brand: Provident
Client: Provident Financial România
Submitted by: Jazz Communication
Contributing Agencies: Initiative Media, Goya Public Relations
Background/objectives:
After 11 years in Romania and in the middle of a mass-media crisis hitting all Non-Banking Financial Institutions, Provident decides to take on the responsibility of educating Romanians on what it means to be a serious NBFI practicing responsible lending.
Strategy:
‘Provident signs for responsible lending’ idea was deployed in an integrated campaign that educated people, demonstrated Provident principles of responsible lending and its impact in economy.
Results:
The campaign had unprecedented impact on consideration, recommendation and image attributes.
TV
Other
Internet Advertising
Direct Mail
