Aqua Carpatica - Purity Test
Information
Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency:CohnandJansen JWT
Media Agency: Media Investmen
Background/Objectives
Strategy
Results
Background/objectives: Aqua Carpatica needed to continue the fight for water purity by empowering consumers to know the quality of the water they drank.
Strategy: We knew that especially for Romanians, seeing meant believing, and therefore we brought the laboratory within everyone’s reach. We created the Water Purity Test, a paper strip which empowered consumers to check the nitrate concentration of the water they drink, by dipping the test in water.
Results: 40% Sales increase, the biggest Facebook community in FMCG, better advertising impact vs. the commercials aired in that period.
TV
The Bridge
Rulează videoul
The Ducklings
Rulează videoul
The Snail
Rulează videoul
Online
Website
Facebook App
Demo Mechanism
Rulează videoul
Point of Purchase
Tester
