Raiffeisen - Put responsibility into the spotlight
Information
Campaign: Put Responsibility into the Spotlight
Brand: Raiffeisen
Client: Raiffeisen Bank
Submitted by: Publicis România
Background/Objectives
Strategy
Results
Background/objectives:
This is the story of the best performing campaign Raiffeisen has ever aired. This case starts with the honest belief that banking comes with responsibility and that money is a serious matter that can impact the life of the many.
Strategy:
The extraordinary part is how we turned RESPONSABILITY, which was far from being playful or simple, into the beacon of hope for an entire generation, breaking free from the category clutter.
Results:
Raiffeisen used its banking philosophy to become the best performing bank brand in the market.
TV
OOH
Digital
Other
