Itsy Bitsy Radio - Raising the 1st of June to national public holiday
Campaign: Raising the 1st of June to national public holiday
Client: Itsy Bitsy Radio
Brand: Itsy Bitsy Radio
Submitted by: GMP Advertising
Contributing Agencies: POINT PUBLIC AFFAIRS// GMP PR// WEBSTYLER
Background/objectives:
Itsy Bitsy, the only Romanian radio dedicated to parents and children, launches a brave campaign which aims to fundamentally change the relationship of Romanian parents with their kids and offer them their own national public holiday.
Strategy:
The campaign message, that time spent by parents with their children has a great influence on health, proved that our cause was VITAL for the whole country and turned the 1st of June into a public holiday set by law.
Results:
After 9 months of low-budget campaign, this radio station influenced politicians to vote the first public holiday in the EU dedicated to children and the first public holiday obtained by a brand in Romania.
INTERNET
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RADIO
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OTHER
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OUTDOOR
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