Amigo - Real energy, not just words

Information

Campaign: Real energy, not just words
Brand: Amigo
Client: Strauss România
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Media Agency: Starcom MediaVest

Background/Objectives
Strategy
Results

Background/objectives: Amigo had seen penetration and relevance decline due to a changing competitive landscape: wasn’t able to keep the pace with the younger Nescafe and needed to rebuild equity.

Strategy: Amigo created the “Real Energy, not just words” platform: stories on TV and Online that illustrated those people who are always on the watch.

Results: The campaign reversed the brands’ decline: increased value market share with 20% taking back leadership of the instant coffee category; brought back Amigo’s iconic perception as the energy expert by almost doubling the “It energizes me” attribute.

TV

Baker

Driver

Reporter

Online

Pilot

Facobook App

Print

MetroImagePage - No name girl

RunningMagazine - The Athelete

Web Banner

Banner

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