Amigo - Real energy, not just words

Information

Campaign: Real energy, not just words
Brand: Amigo
Client: Strauss România
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Media Agency: Starcom MediaVest

Background/Objectives
Strategy
Results

Background/objectives: Amigo had seen penetration and relevance decline due to a changing competitive landscape: wasn’t able to keep the pace with the younger Nescafe and needed to rebuild equity.

Strategy: Amigo created the “Real Energy, not just words” platform: stories on TV and Online that illustrated those people who are always on the watch.

Results: The campaign reversed the brands’ decline: increased value market share with 20% taking back leadership of the instant coffee category; brought back Amigo’s iconic perception as the energy expert by almost doubling the “It energizes me” attribute.

TV

Baker

Play Video

Driver

Play Video

Reporter

Play Video

Online

Pilot

Play Video

Facobook App

Print

MetroImagePage - No name girl

RunningMagazine - The Athelete

Web Banner

Banner

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