Amigo - Real energy, not just words
Information
Campaign: Real energy, not just words
Brand: Amigo
Client: Strauss România
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Media Agency: Starcom MediaVest
Background/Objectives
Strategy
Results
Background/objectives: In 3 years becoming a clear number #1 in the instant segment, increasing volume share from 25% to 28% and re-gaining the ‘energy expert’ aura.
Strategy: Amigo created the “Real Energy, not just words” platform with stories on TV and Online that illustrated those people who are always on the watch.
Results: The campaign increased value market share with 20% taking back leadership of the instant coffee category and brought back Amigo’s iconic perception as the energy expert by almost doubling the “It energizes me”attribute.
TV
Baker
Driver
Reporter
Online
Pilot
Facebook app
Web banner
Banner
