KFC - Real Stories. Real People. Real Chicken
Information
Campaign: Real Stories. Real People. Real Chicken
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Contributing Agencies: MRM//MCCANN ROMANIA// UM ROMANIA//GOLIN
Brand: KFC
Submitted by: McCann Worldgroup România
Contributing Agencies: MRM//MCCANN ROMANIA// UM ROMANIA//GOLIN
Background/Objectives
Strategy
Results
Background/objectives:
KFC has been on the Romanian market for 20 years, but launched the local communication platform only in the last 3 years. KFC wanted to challenge the category & have a breakthrough on the market:
Increase sales and transactions with double digits/year
Increase market share and accelerate growth vs. McDonalds
Overpass McDonalds in image indicators
Strategy:
Outsmart life with the liberating power of a KFC meal
Results:
In all 3 years we grew with double digits in value sales, decreased the market share gap vs. McDonalds and reached all our brand objectives.
2014 - CRISPY STRIPS BOX - TV
2014 - CRISPY STRIPS BOX_TVC
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2014 - CRISPY STRIPS BOX - INTERNET
2014 - CRISPY STRIPS BOX_MOBILE APLICATION
2014 - CRISPYSTRIPS BOX_FACEBOOK AD
2014 - CRISPY STRIPS BOX - OUTDOOR
2014 - CRISPY STRIPS BOX_CONTEXTUAL OOH 1
2014 - CRISPY STRIPS BOX_CONTEXTUAL OOH 2
2014 - NU E PANICA MAN - INTERNET
2014 - NU E PANICA MAN_FACEBOOK APP
2014 - NU E PANICA MAN_SHAZAM BANNER
2014 - NU E PANICA MAN - OUTDOOR
2014 - NU E PANIC MAN_CONTEXTUAL OOH
2014 - NU E PANIC MAN_OOH
2015 - AMERICAN BITES - TV
2015 - AMERICAN BITES_TV
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2015 - AMERICAN BITES - INTERNET
2015 - AMERICAN BITES_ YOUTUBE STUNT
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2015 - AMERICAN BITES_APPLICATION
2015 - AMERICAN BITES - OUTDOOR
2015 - AMERICAN BITES_COCOR SPECIAL OOH
2015 - AMERICAN BITES_OOH GENERIC
2015 - DUETOS - TV
2015 - DUETOS SHE_TVC
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2015 - DUETOS - INTERNET
2015 - DUETOS ONLINE BANNER
2015 - DUETOS_BRANDED SITE
2015 - DUETOS - OUTDOOR
2015 - DUETOS_OOH
2015 - DUETOS_TRAYLINER
2016 - CHEESY BOOSTER - TV
2016 - CHEESY BOOSTER_TVC
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2016 - CHEESY BOOSTER - INTERNET
2016 - CHEESY BOOSTER _MOBI SWELL
2016 - CHEESY BOOSTER_LANDING PAGE
2016 - CHEESY BOOSTER - OUTDOOR
2016 - CHEESY BOOSTER_OOH
2016 - CHEESY BOOSTER_TRAYLINER
2016 - SMART MENU - TV
2016 - SMART MENU_TVC
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2016 - SMART MENU - INTERNET
2016 - SMART MENU_ACTIVATION MOVIE
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2016 - SMART MENU_LANDING PAGE
2016 - SMART MENU - OUTDOOR
2016 - SMART MENU_OOH
2016 - SMART MENU_TRAYLINER
