Regina Maria - Regina Maria "Superpowers"

Information
Public Case Summary

Campaign: Regina Maria "Superpowers"
Brand: Regina Maria
Lead Agency: Publicis Romania

Early 2023, Regina Maria’s leadership was threatened by its main competitor MedLife. We needed to win back the trust of our patients and recruit new ones, despite Regina Maria’s rising prices.
We reminded people what makes Regina Maria’s medical excellence. It was more than the standard of the category: best doctors and equipment. It was the extraordinary abilities Regina Maria’s patients discovered here. Their real stories of incredible recoveries became the proof of our medical excellence.

Creative Reel

Images of Creative Work

Landing page

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