Regina Maria & Untold - First Emotional Aid Point

Regina Maria launched its Mental Health division, while most Romanians misunderstood psychotherapy. While older generations rejected therapy, Gen Z and Millennials were more open, but they didn’t know what to expect from it. We needed to ease their barriers towards entering psychotherapy by showing them what happens behind our therapy doors.
To do so, we took our psychotherapists to Untold, where we introduced the First Emotional Aid Point. Here, people had discussions with therapists and received mental health support.