Ursus - Retro 1st of May

Public Case Summary

Campaign: Retro 1st of May
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT
Contributing Agencies: KubisInteractive | Media Investment | MSL The Practice

Public Case Summary:
This is the story of how we turned Ursus RETRO into the ‘official’ beer for the 1st of May fun at the seaside to win over a young generation of beer drinkers.
Our campaign brought to life the uniqueness of spending the 1st of May at the seaside since this moment is a timeless ritual that is part of both our ’90s brand universe, but also shared by young Millennials today. Celebrating the 1st of May brought record results for Ursus RETRO brand and business and kicked off a legendary summer.

Team: Anca Calugaritoiu, Brand Manager - Ursus Breweries // Alexandra Horvath, Group Creative Director - KubisInteractive // Victor Teiosanu, Premium Brands Director - Ursus Breweries // Virginia Nutuloiu, Media Director - Media Investment // Camelia Eremia, Client Service Director - MSL The Practice // Cristiana Cring, Junior Brand Manager - Ursus Breweries // Adriana Boca Pascan, Executive Creative Director - LEO BURNETT // Cristina Calota, Group Creative Director - LEO BURNETT // Ionut Coanda, Senior Art Director - LEO BURNETT // Ana Miculescu, Head of Client Business Management - LEO BURNETT // Corina Bratu, Senior Strategic Planner - LEO BURNETT // Andreea Balta, Account Manager - LEO BURNETT // Ștefania Bercu, Strategic Planner - KubisInteractive.

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