Ursus - RETRO 1st of May

Public Case Summary

Campaign: RETRO 1st of May
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT
Contributing Agencies: Kubis Interactive |MSL The Practice | Media Investment

Public Case Summary:
This is the story of how we turned Ursus RETRO into the ‘official’ beer for the 1st of May fun at the seaside to win over a young generation of beer drinkers.
Our campaign brought to life the uniqueness of spending the 1st of May at the seaside since this moment is a timeless ritual that is part of both our ’90s brand universe, but also shared by young Millennials today. Celebrating the 1st of May brought record results for Ursus RETRO brand and business and kicked off a legendary summer.

Team: Adriana Boca Pascan, Executive Creative Director - LEO BURNETT // Alexandra Horvath, Group Creative Director - Kubis Interactive // Cristina Calota, Group Creative Director - LEO BURNETT // Virginia Nutuloiu, Media Director - MediaInvestment // Camelia Eremia, Client Service Director - MSL The Practice // Ionut Coanda, Art Director - LEO BURNETT // Corina Bratu, Senior Strategic Planner - LEO BURNETT // Ana Miculescu, Head of Client Business Management - LEO BURNETT // Andreea Balta, Account Manager - LEO BURNETT // Anca-Maria Calugaritoiu, Brand Manager - Ursus Breweries // Victor Teiosanu, Premium Brands Director - Ursus Breweries // Cristiana Cring, Junior Brand Manager - Ursus Breweries // Stefania Bercu, Strategic Planner - Kubis Interactive.

Creative Reel

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