Ursus - RETRO MUSIC BATTLE
Campaign: RETRO MUSIC BATTLE
Brand: URSUS
Client: Ursus Breweries
Lead Agency: Leo Burnett România
Contributing Agencies: Kubis Interactive | Media Investment | MSL The Practice
Public Case Summary:
URSUS RETRO, the beer of fun like back in the old days, had the challenge to engage young beer drinkers who hadn’t really and lived the’90s way, in a real conversation about the ‘90s fun. We found the juiciest topic of the ‘90s: the battle between fans of different music styles and we brought it in 2019.
INTRODUCING: THE RETRO MUSIC BATTLE: the show where bands fight for fans to vote for the best style of the ‘90s.
The show brought record performance on engaging consumers with the RETRO content.
Team: Adriana Boca Pascan, Executive Creative Director - Leo Burnett Romania // Stefania Bercu, Strategic Planner - Kubis Interactive // Madalina Ioan, Social Media Manager - Kubis Interactive // Victor Stroe, Associate Director and Head of Strategy - Leo Burnett Romania // Alina Radut, Senior Copywriter - Kubis Interactive // Cristina Calota, Group Creative Director - Leo Burnett Romania // Florina Simon, Account Manager - Kubis Interactive // Ionut Coanda, Senior Art Director - Leo Burnett Romania // Virginia Nutuloiu, Media Director - Media Investment // Corina Bratu, Senior Strategic Planner - Leo Burnett Romania // Dora Parfene, Media Manager - Media Investment // Ana Miculescu-Nica, Business Director - Leo Burnett Romania // Zoltan Barti, Digital Media Manager - Media Investment // Marek Dvorak, Marketing Vice President - Ursus Breweries // Victor Teiosanu, Premium Brands Director - Ursus Breweries // Camelia Eremia, Client Service Director - MSL The Practice // Anca Calugaritoiu, Brand Manager - Ursus Breweries // Alina Jijau, Communication Director - MSL The Practice // Cristiana Cring, Junior Brand Manager - Ursus Breweries // Cristina Chicus, Senior Events & Experience Manager - MSL The Practice.
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