ROM - Revenge is sweet
Information
Campaign: Revenge is sweet
Client: Kandia Dulce
Brand: ROM
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: UM România
Background/Objectives
Strategy
Results
Background/objectives: After continuously reinventing itself and building a strong brand love, ROM was facing the most important turning point in 50 years: entering a category in which it had no product credentials - milk chocolate.
Strategy: The campaign brought legitimacy to brand expansion: We mocked the expertize of foreign brands in making milk chocolate through a “revenge” on foreigners – we make them milk our cows so we can enjoy an authentic Romanian milk chocolate bar.
Results: The Romanian chocolate bars market now has an Authentic Romanian leader, after a decade of “foreign supremacy”.
TV
TV Spot
Play Video
Trade Magazine
Online
Facebook App
