ROM Autentic - ROM BUZZ Launch

Public Case Summary

Campaign: ROM BUZZ Launch
Brand: ROM Autentic
Client: Kandia Dulce
Lead Agency: McCann Worldgroup România
Contributing Agencies: MRM // McCann România | UM România

Public Case Summary:
Planned for 2020, the launch of ROM Buzz was completely disrupted. As a solution to the brand’s aim of attracting new consumers, ROM Buzz was the key to unlocking a new category.
With a new recipe and image, ROM reinvented the classical product launch by redefining brand sponsorships and delivering on its trademark provocative approach.
Meant to hit the shelves at the beginning of the year but postponed for August, ROM Buzz managed to attract strong awareness & a place in the young consumer's shopping basket.

Team: Cătălin Dobre // Chief Creative Director McCann Worldgroup România, Alex Vasile // Social Media Creative Director McCann Worldgroup România, Andrei Florian // Strategic Planner McCann Worldgroup România, Ion Cojocaru // Content Director MRM // McCann România, Ioana Zamfir // ECD MRM // McCann România, Laura Belc // Group Creative Director MRM // McCann România, Alex Budin // Head of Technology MRM // McCann România, Alina Carasol // Media Group Acc Director UM România.

Creative Reel

Images of Creative Work

Football Championship Key Visual

Music Festival Key Visual

In store execution

Campaign microsite

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