Coca-Cola - Romania's Next Big Vlogger 2.0
Information
Campaign: Romania's Next Big Vlogger 2.0
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Background/Objectives
Strategy
Results
Background/objectives:
Coca-Cola wanted to increase its relevance for teens through a memorable experience: an upgraded and more qualitative edition of their favorite Next Big Vlogger online competition.
Strategy:
While keeping the format, we enhanced the competition with more qualitative video content and more skilled contestants. We also innovated the show with THE BIGGEST ROAST between vloggers and a surprising closing gala at the subway.
Results:
With no TV in the media mix, Next Big Vlogger 2 got massive organic reactions in digital channels, raised brand indicators for teens and sales of Coca-Cola cans.
OOH
Digital
