Rompetrol Go - Rompetrol Go - mobile app

Public Case Summary

Campaign: Rompetrol Go - mobile app
Brand: Rompetrol Go
Client: Rompetrol

Public Case Summary:
This is the story of how Rompetrol created an innovative loyalty mobile platform that combined transactional benefits with utility content, a platform that not just transformed customers into loyal ones, but into high value customers.

Rompetrol Go mobile app incorporates a point-based loyalty program and a series of utility content services, gradually launched and continuously developed.

Team: Ioana Enache, Loyalty & Digital Manager - Rompetrol // Raluca Nae, Brand Loyalty Coordinator - Rompetrol // Elena Buhus, Brand Loyalty Coordinator - Rompetrol // Costin Marcu, Digital Marketing Coordinator - Rompetrol // Rodica Militaru, Business Analyst - Rompetrol // Gabriela Budisteanu, Group Director PR & Communication - Rompetrol // Bogdan Coca, Program Manager - Rompetrol // Razvan Stanga, Senior back-end developer - GMP+WEBSTYLER // Aurel Petcu, IT Business Partner - Rompetrol // Adrian Nitu, Senior front-end developer - GMP+WEBSTYLER // Daniela Ioan, Account Director - GMP+WEBSTYLER // Andrei Ban, Project Manager - GMP+WEBSTYLER // Sasha Tanase, Art director - GMP+WEBSTYLER // Georgiana Cujba, Implementation Director - GMP+WEBSTYLER // Stefan Georgescu, Digital Planner - GMP+WEBSTYLER // Florian Langa, Copywriter - GMP+WEBSTYLER // Catalin Podeanu, UX designer - GMP+WEBSTYLER // Andrei Padureanu, Junior art - GMP+WEBSTYLER // Bogdan Nitu, GM & Head of Strategy - GMP+WEBSTYLER // Eugen Preda, Junior art - GMP+WEBSTYLER.

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