Rompetrol - Rompetrol Go Mobile App
Campaign: Rompetrol Go
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
Public Case Summary:
This is the story of how Rompetrol, a gas station network, created a shopper loyalty tool combining transactional benefits with utility content, turning shoppers not only from occasional to loyal ones, but also to high-value shoppers. A mobile loyalty platform became a success story in an industry where an emotional bond with the brand is one of the hardest things to gain.
Team: Ioana Enache, Loyalty & Digital Manager - Rompetrol // Raluca Nae, Brand Loyalty Coordinator - Rompetrol // Elena Buhus, Brand Loyalty Coordinator - Rompetrol // Costin Marcu, Digital Marketing Coordinator - Rompetrol // Rodica Militaru, Business Analyst - Rompetrol // Gabriela Budisteanu, Group Director PR & Communication - Rompetrol // Bogdan Coca, Program Manager - Rompetrol // Razvan Stanga, Senior back-end developer - GMP+WEBSTYLER // Aurel Petcu, IT Business Partner - Rompetrol // Adrian Nitu, Senior front-end developer - GMP+WEBSTYLER // Daniela Ioan, Account Director - GMP+WEBSTYLER // Andrei Ban, Project Manager - GMP+WEBSTYLER // Sasha Tanase, Art director – GMP+WEBSTYLER // Georgiana Cujba, Implementation Director - GMP+WEBSTYLER // Stefan Georgescu, Digital Planner - GMP+WEBSTYLER // Florian Langa, Copywriter - GMP+WEBSTYLER // Catalin Podeanu, UX designer - GMP+WEBSTYLER // Andrei Padureanu, Junior copywriter - GMP+WEBSTYLER // Bogdan Nitu, GM & Head of Strategy - GMP+WEBSTYLER // Eugen Preda, Junior art - GMP+WEBSTYLER.
Creative Reel
Images of Creative Work
In-store journey
App Main Screen + Virtual-loyalty-card
Plan & Go
Go Kids
Hei Vibes
Calm & Go
